As many know, Give supports the Mumbai Marathon and helps connect runners to charities to raise a great deal of money. One of the runners looking to donate substantial funding has come to us for advice and we instructed him on the Keystone framework. He passed this on to another runner and now we have our first two sizeable donations.
What is important is what we learned about the reports. We tried a modified memo and then the report we will provide for each group. As we suspected, our report is much more valuable and donors seem to appreciate the diligence and advice it reflects. They see the benefit of the Keystone methodology, but only after we explain it to them and show them why it is meaningful and more useful then other things available.We will track donor engagement and use of these metrics to see if they truly appreciate the method or rather are more interested in the diligence we provide.